Evaluation Q4

The main target audience for my media product is going to be elder teenagers and young adults, as they are more fascinated by horror and thriller movies because they like the dramatisation, blood, violence and suspense it creates. Thriller movies are more for an audience that have the ability and key skills to analyse a situation, thinking about who the criminals are how the problem will be solved and young adults do have these analytical skills.  

My opening film sequence is most likely to target a younger audience because the actors in it are teenagers. When we thought of creating a film sequence to do with horror/thriller, we asked students and teachers what they thought of our treatment and if they would watch our film. Majority said that they like horror and thriller because it creates suspense and draws their attention. A minority said that they do not watch horror movies because they get frightened really easily. This was positive feedback for use as it told us who our target audience could be. This meant that our film would not be targeted at a niche audience because there is a large population of young audiences out there.

As well as their being the main target audience there is also the secondary audience who the film is not targeted specifically at but they may still watch it out of interest. So my film may also catch the attention of adult audiences like action movie watchers as this genre relates to thriller I terms of the energy, adults may watch it because their children who are the target audience may tell there parents that it is a good movie or they may watch it together as a family movie.   

The typical audience for our thriller film should look something along the lines of the image displayed above. They should be extrovert as thriller is related to fast pace movement, a lot of action, upbeat music and these need to reflect the audience’s strong, energetic personalities as shown in the image above. The typical audience for a thriller wears clothes that are vibrant, colourful and full of energy which reflects the momentum this genre. Girls that like the thriller genre for films are likely to have stylish but scruffy hair showing they have an edge, similar to how thriller movies always have something spontaneous about them. Boys that like the thriller genre in films are likely to have spiked hair which looks styled but the spikes give it an edge which gives them a stronger appearance. The audiences most preferred music genre is expected to be rap and R’n’B.     

Evaluation Q3

What kind of media institute might distribute your media product and why?

The distribution of a film/movie is the process through which a film is released so it can be viewed by an audience. Films can be released to the public in a number of ways which includes:

Standard release: this is where a film/movie is first released through movie theatres, then after approximately 16 weeks it is released onto DVD. After a number of months of being released it is finally made available free to air through the TV. This means that directors and producers have to wait a long time before the majority of its audience can watch the film. This creates a barrier to how many hits it gets in the first week or so.

Simultaneous release: this is when a film/movie is released and made available on several different mediums such as: cinema, DVD, internet, at the same time or near the same time. This is an advantage for both consumers because they can choose to watch the movie on a medium that best suits their needs and production studios that can save money by having one main market for all the releases. However distribution like this can often be regarded as experimental and may not receive a large amount of investment or promotion.

Straight to video release: This is when a film/movie is not released in theatres but is released straight onto home video formats such as DVD, VHS etc. This then allows consumers to decide whether or not they want to buy the movie and watch it.

A film distributor is a company or individual responsible for releasing films to the public either theatrically or for home viewing such as DVD, video on demand, download, television etc. A distributor may do this directly or through theatrical exhibitors and other sub-distributors.

"Head Trauma" is a dark psychological horror film. It has been released theatrically in 15 cities.

“Head Trauma” is a psychological horror film that pushes the envelope on what is possible within an independent feature film. There are aerials, underwater sequences, stunts, cable-cam shots through treetops, and they even flooded an abandon house basement.

"The Collector" is a horror and thriller which relates to our music video in some ways
This film is based around a man who kidnaps a woman and holds her hostage just for the pleasure of having her there. This relates to our film where Megi is held hostage by a man who has abused her, but she does not know why. So both films relate to one another.


Production: This film has been produced by the Collector Company and Columbia Pictures Corporation.Columbia Pictures Corporation is an American film production and distribution company.

A production company is responsible for physical production of new media, performing arts, radio or a television programme. The company may also be responsible for raising funds for the production. The production company may either be a small company or a large one, selling its products to a film studio or presenting it at a theatrical venue. In the case of film it may be the studio itself.

Recently there is a trend towards simultaneous release because of technological convergence, where mediums are converged together. For example viewers can watch a film by streaming online through their iphones

There are a number of distribution companies which include:

• Momentum Pictures: one of the leading independent motion picture distributors in the UK and Ireland.
• Optimum: Optimum releasing is a film distributor company working in the UK. The company releases many films but it is known for releasing foreign language films and specialises it anime releases.
• Fox Search Light: Fox Search Light specialises in independent and British films. It also specialises in dramedy and horror as well as non-English language films.
• Pathe: Pathe UK has a major presence within the UK film industry, in production, development, international sales and distribution.

After researching further into all of these distribution companies, I think the media institute that might distribute my media product is Momentum pictures. This is because they have distributed horror films like “Insidious”

Film Title: Insidious

Genre: Horror
Directed By: James Wan
Film Classification: 15
Distributor: Momentum Pictures
UK Release Date: April 29, 2011
Starring: Patrick Wilson, Rose Byrne, Barbara Hershey

The Story in short

From the creators of ‘Saw’ and ‘Paranormal Activity’, ‘Insidious’ is an edge-of-the-seat terror with the story of a family pursued by tragedy and the supernatural.

After the family moves house, and the eldest child falls unexpectedly into a coma, a succession of unexplained events takes place shortly after. A medium informs the family that their son is in limbo between life and death, due to the evil spirits that are working on him and to save himself from them, he must move out of his body and into to the beyond.

My film “Retribution” is a thriller/horror and I think because Momentum have already distributed a film like ‘Insidious’, they know what needs to be done to get it distributed correctly. Also my film will have a young audience like ‘Insidious’ so they will already have experience in when how and who to distribute the film to.

Distribution companies are increasingly turning to online social networks and interactive digital marketing. Example include interactive trailers, video games, live satellite Q&A beamed t cinemas across the country. It also helps audiences to stage their own screenings. Momentum Pictures has been supported through this idea. For example ‘The Girl Who Kicked The Hornet’s Nest’ by Steig Larsson, which was to be released on 26 November. Momentum Pictures received £200,000 extra prints, promotional activity to build the mainstream audience for the film. My film could receive funds from the UK Film Council who earn money through lotteries.

Evaluation Q2

Q2 Evaluation

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Evaluation Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Q1 evaluation

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Final: opening sequence of 'Retribution'

A-Level Group 1 Opening Title Sequence from Sidney Stringer on Vimeo.

Editing Film sequences

Know that we have recorded all the scenes for the opening of the film sequence, we have started to edit them as we only have one week before it needs to be finished.

This is us editing the sequences

Filming in the toilet

In the opening sequence of the film there are flash backs which show Megi sorting her tie out making it look like she is getting ready for school. We filmed in the toilet because it had a mirror which Megi could use to look at herself. We used the camera in a clever way because we recorded her looking in the camera while she was sirting her hair and tie out. This makes the viewers feel that she is looking in the mirror.



Megi is waiting for Zarah to set and position the camera.

You can see in this picture that Megi is looking in the camera while she is acting the scene.

Filming Basement Scene

Today we recorded the basement scene where Megi gets tortured. She bes ties to a chair and wakes up in shock becasue she does not know where she is. After a while her abuser comes to finish where he left. The sequence ends with the girl panting and the sound of a shot gun. Originally we wanted to use the theatre because it of the lighting facilities available there which would make the scene look gloomy and dak but unfortuantely the theatre was busy. So we recorded this scene in one of the drama rooms. Luckily the drama room had props such as, curtains, ropes, boxes, cradle, wooden chair etc, we placed these props specific positions so it could create a basement atmosphere. Because we had no lighting we got a lamp and put it on the side near Megi to make it look like there is light shining on her face.

We are setting the scene to make it look like a basement. We used the curtains for the backgorund so when we recorded the scene it would give a gloomy effect. We placed the wooden chair at an angle so all the scene could be captured by the camera.

Megi sittin on the chair checking that it is in the correct position.

We have used black chalk on Megis arm to show she has got a bruise because of being totured.



We are tieing Megi to the chair which shows that the abuser has left her tied to the chair so she cant escape as he is going to return.



Sir is helping us to tie the rope to make sure it is tied to the chair properly.



We have put blood marks on Megis face and kneck using paint to show that she has been seriously injured.



After giving Megi a makeover to make it look like she is in a basement and has got abused this is how she looked.



We also taped her mouth which added extra emphasis to the scene as it meant she could not talk.



We are setting the camera on a trolley so pan around Megi using a smooth shot.



As you can see the lamp is shining on Megi which adds a touch to the gloomy, dark surroundings.





This is me and Sonya standing on top of a box to record the abuser walking towards Megi. Standing on the box meant that we could get a high angle shot of his feet.

Mood Board

this is a moood board showing a variety of horror.thriller movies. From looking at the films you can see thta most of them are dark using colours like black and red. Most of the films display a face because on the cover because eyes ae a key feature which give away alot.

Story board

I have designed a story board for the opening film sequence showing how each shot will be done, what camera shot/angle is going to be used. The storyboard will help me later on when we come to creating the actual opening scene because I can look back at it to see shots we wanted.

Scene structure

Scene 1: Black screen fades into the girl (Megi):

The starts with an establishing shot, where the girl is sitting tied to a chair waking up after being to totured by the abuser.

Scene 2: Fades into a flash back:

There is a flashback of the girl walking to school while she is talking on her mobile phone.

Scene 3: Screen fades back to the girl:

The camera uses high angle focusing on the girls injuries, like the blood and bruises on her face, arm and kneck.

Scene 4: Flash back:

The scene fades into another flashback of the girl going into school.

Scene 5: Fades back to the girl:

The camera zooms into Megi showing her feeling pain

Scene 6: Flashback of the girl:

There is a flashback of the girl getting resdy for school.

Scene 7: screen shows girl

Camera pans around Megi as she islooking vulnerable and trying to escape.

Scene 8: Abuser approaches Megi:

The camera uses a high angle focusing on the abusers walking towards megi. He says "Know where was I"? in a harsh tone.

SCREEN FADES TO BLACK

There is a scream and gunshot!