Evaluation Q7

Q7

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Evaluation Q6

What have you learnt about technologies from the process of constructing this product?

The ancillary task was to create a short clip that showed continuity editing. To do this task we used a HD video camera and tripod.

The HD video camera allowed us to record moving objects in quality even when we recorded free-hand. We were able to zoom in and out of the characters that were eing recorded. Also once we recorded a scene it was really easy for us to go see what we recorded on the camera which meant we could delete any scene that wee not good and keep the ones we think we would need.

To edit the recodings of the continuity editing I used Adobe Premiere, which simply allowed me to import the files, drag and drop them where I wanted from which i could edit what parts i needed and did not need.

  

By using this software I learnt what each tool could do. For example there is the split tool which allows you to split a frame if you want to insert something inbetween or delete some part. There is the roll over tool which allows you to simply rollover the clip and crop how much you dont need. Similay there are more tools which allow you to do more things. I learnt how to render the whole sequence by simply moving the skewers at the top. Rendering prevented the scenes from freezing. I learnt how to add special effects like fading into black or white by dragging the effect onto the scene I wanted. Another important skill I learnt in this software is how to fit a scene into the frame so that it does not look distorted or the wrong size.  

I have learnt alot about technologies in the process of research, planning (post-production) construction of this media product. To research about the different movie genres there are I used Google as this is a good seach engine for information. Once we decided what genre our film was ging to me on which was horror/thriller, I used Youtube to research and find existing film open sequences related to horror so I could analyse them and see what features are common amongst the opening sequences of horror films.

The good thing youtube is that it provides other movies that relate to the same genre or plot. this made it easier for me to research and look at a wide range of opening sequences.

We also used the Camtasia software which records you while you are sitting in front of the camera and what you are doing on the apple mac. We used this as a group when we were talking about ou ideas for the opening sequence of our film. I did know before that there was a software that could record you sitting as well as what you are doing on the mac. I also used the Camtasia to recod my voice for the part whee Ally talks. To change my voice into a deeper male voice i learnt that Camtasia has a feature which allows you to chnage the pitch of you voice to how you need it.

To record scenes for our opening sequence we used the HD camera video camera because firstly it has goo quality and secondly there were parts we needed to record fee-hand, fo ecample when the camera pans down Megi showing her injuries. Using this camera meant that the recordings were not shakey. We also used the digital camera to take pictures of us seeting the scene, recording and having fun.

I created a Vimeo account to upload my ancillary task and opening film sequence. 

 

I used slide share for the evaluation of my coursework. I learnt that I could do work in Microsoft Powerpoint and Microsoft Word which I could thenm upload in slide share to make it into a presenation. This allowed me to converge to mediums together.

I used the iphone to record feeedback for the opning sequence of 'Retribution'. I learnt that I could record short clips and send them to my email, form where I could easily upload them to my Youtube  account.



Evaluation Q5

Q5. How did you attract/address your audience?

To attract and address our audience we uploaded our opening film sequence onto youtube which we then used as a means of attracting our audience. Youtube uses tags which link similar films together. For example when you play our opening sequence in youtube, below the video there are tags as shown in the print screen below which link similar film openings, this attracts the audiences we are targeting because it means they can watch more film opening sequences.  

One of the tags is linked to opening title sequence which provides audiences with more opening sequences. When I clicked tag it took me to a page that showed more opening credits linked to the same genre as our film. This allows the audience to view a wide range of opening film sequences to with horror/thriller. This is a good way of how we are using youtube to attract our audiences.

To attract the attention of the audience we have used an engaging “Halloween Horror” sound track which creates suspense. Similarly the opening credits of ‘Se7en’ and ‘Panic Room’ also use dramatic engaging sound that gets the audience thinking and creates suspense, this shows how thriller/horror films use sound to inform their audience about the film genre and draws their attention to what is coming next. My opening sequence displays the opening credits in various positions similary 'Panic Room' displays its opening credits through various angles. This refers to the genre conventions of thriller because thriller movies use quick obscure shots that build tension and show discontinuity between the shots similary the showing the opening credits in different posiyions and angles reflects this convention as showing thiller as unpredictable.

We have used a range of shots which create suspense of what is going to happen next. For example there is a pan shot used which makes the audience feel that someone is approaching Megi, this will draw the audiences attention. The camera zooms into her f ace, neck and arm showing bruises and blood. This gets the audience thinking about what might have happened to her and who did it. To add extra emphasis to the whole situation we have used dramatic non-diagetic sound in the background which creates suspense and thriller. For the victim we chose an innocent school girl this draws the audience’s attention as they will feel sorry for her and will want to know what happens next.

There are a few parts in the music video which show flashbacks about what Megi was doing earlier that day. This draws in the audience as the flashbacks may show what Megi is thinking about or it may imply that the kidnapper was following her. When Ally walks towards Megi the audience want to see who the he is, however the camera focuses on him his feet walking towards her and this creates tension amongst the audience as they want to know what’s going to happen next. Also when Ally is standing in front of Megi he says: "So where were we" this implies to the audience that he is going to carry on abusing her. The screen then goes black and a gunshot sound is used which makes the audience feel that she is dead.

In my view the unique selling point of our opening sequence is the gunshot near at the end of the sequence because although it implies that Kucy got shot the audience are not sue what happened to her. think attracts the audeince because they will want to carry on watching the film to see what happens to the girls, who abused her? and why? Also I think that the sound track is a key element of the opening sequence because without this it would not create suspense for the audience and it the sound informs the audience what genre the film is.   

To find out what stood out to people I went around school to ask people what they thought of the 'Retribution open sequence. You can see the feedback in the videos below:

Summaiya said that she likes the shot of the smooth pan which goes around Megi while she is unconscious on the chair. This tells me that the wide range of shots used our opening were useful in engaging the audience.  The pan has been emphasised with the dramatic thriller music which makes the audience feel that someone is walking towards Megi. Also using props like the trolley as we did for this shot give this clip a professional look.

Later on that day me and Zarah went to get more feedback:

Ally said that he likes how the Opening credits appear at different times because its makes it look dramatic which represents the thriller genre of our film. This relates to how the music emphasises the opening credits. In terms of improvements he said that the opening sequence should have been longer, this is a positive improvement because it tells me that he wanted to watch more. So the idea of a cliff hanger at the end makes the audience want to watch what happens next.

Evaluation Q4

The main target audience for my media product is going to be elder teenagers and young adults, as they are more fascinated by horror and thriller movies because they like the dramatisation, blood, violence and suspense it creates. Thriller movies are more for an audience that have the ability and key skills to analyse a situation, thinking about who the criminals are how the problem will be solved and young adults do have these analytical skills.  

My opening film sequence is most likely to target a younger audience because the actors in it are teenagers. When we thought of creating a film sequence to do with horror/thriller, we asked students and teachers what they thought of our treatment and if they would watch our film. Majority said that they like horror and thriller because it creates suspense and draws their attention. A minority said that they do not watch horror movies because they get frightened really easily. This was positive feedback for use as it told us who our target audience could be. This meant that our film would not be targeted at a niche audience because there is a large population of young audiences out there.

As well as their being the main target audience there is also the secondary audience who the film is not targeted specifically at but they may still watch it out of interest. So my film may also catch the attention of adult audiences like action movie watchers as this genre relates to thriller I terms of the energy, adults may watch it because their children who are the target audience may tell there parents that it is a good movie or they may watch it together as a family movie.   

The typical audience for our thriller film should look something along the lines of the image displayed above. They should be extrovert as thriller is related to fast pace movement, a lot of action, upbeat music and these need to reflect the audience’s strong, energetic personalities as shown in the image above. The typical audience for a thriller wears clothes that are vibrant, colourful and full of energy which reflects the momentum this genre. Girls that like the thriller genre for films are likely to have stylish but scruffy hair showing they have an edge, similar to how thriller movies always have something spontaneous about them. Boys that like the thriller genre in films are likely to have spiked hair which looks styled but the spikes give it an edge which gives them a stronger appearance. The audiences most preferred music genre is expected to be rap and R’n’B.     

Evaluation Q3

What kind of media institute might distribute your media product and why?

The distribution of a film/movie is the process through which a film is released so it can be viewed by an audience. Films can be released to the public in a number of ways which includes:

Standard release: this is where a film/movie is first released through movie theatres, then after approximately 16 weeks it is released onto DVD. After a number of months of being released it is finally made available free to air through the TV. This means that directors and producers have to wait a long time before the majority of its audience can watch the film. This creates a barrier to how many hits it gets in the first week or so.

Simultaneous release: this is when a film/movie is released and made available on several different mediums such as: cinema, DVD, internet, at the same time or near the same time. This is an advantage for both consumers because they can choose to watch the movie on a medium that best suits their needs and production studios that can save money by having one main market for all the releases. However distribution like this can often be regarded as experimental and may not receive a large amount of investment or promotion.

Straight to video release: This is when a film/movie is not released in theatres but is released straight onto home video formats such as DVD, VHS etc. This then allows consumers to decide whether or not they want to buy the movie and watch it.

A film distributor is a company or individual responsible for releasing films to the public either theatrically or for home viewing such as DVD, video on demand, download, television etc. A distributor may do this directly or through theatrical exhibitors and other sub-distributors.

"Head Trauma" is a dark psychological horror film. It has been released theatrically in 15 cities.

“Head Trauma” is a psychological horror film that pushes the envelope on what is possible within an independent feature film. There are aerials, underwater sequences, stunts, cable-cam shots through treetops, and they even flooded an abandon house basement.

"The Collector" is a horror and thriller which relates to our music video in some ways
This film is based around a man who kidnaps a woman and holds her hostage just for the pleasure of having her there. This relates to our film where Megi is held hostage by a man who has abused her, but she does not know why. So both films relate to one another.


Production: This film has been produced by the Collector Company and Columbia Pictures Corporation.Columbia Pictures Corporation is an American film production and distribution company.

A production company is responsible for physical production of new media, performing arts, radio or a television programme. The company may also be responsible for raising funds for the production. The production company may either be a small company or a large one, selling its products to a film studio or presenting it at a theatrical venue. In the case of film it may be the studio itself.

Recently there is a trend towards simultaneous release because of technological convergence, where mediums are converged together. For example viewers can watch a film by streaming online through their iphones

There are a number of distribution companies which include:

• Momentum Pictures: one of the leading independent motion picture distributors in the UK and Ireland.
• Optimum: Optimum releasing is a film distributor company working in the UK. The company releases many films but it is known for releasing foreign language films and specialises it anime releases.
• Fox Search Light: Fox Search Light specialises in independent and British films. It also specialises in dramedy and horror as well as non-English language films.
• Pathe: Pathe UK has a major presence within the UK film industry, in production, development, international sales and distribution.

After researching further into all of these distribution companies, I think the media institute that might distribute my media product is Momentum pictures. This is because they have distributed horror films like “Insidious”

Film Title: Insidious

Genre: Horror
Directed By: James Wan
Film Classification: 15
Distributor: Momentum Pictures
UK Release Date: April 29, 2011
Starring: Patrick Wilson, Rose Byrne, Barbara Hershey

The Story in short

From the creators of ‘Saw’ and ‘Paranormal Activity’, ‘Insidious’ is an edge-of-the-seat terror with the story of a family pursued by tragedy and the supernatural.

After the family moves house, and the eldest child falls unexpectedly into a coma, a succession of unexplained events takes place shortly after. A medium informs the family that their son is in limbo between life and death, due to the evil spirits that are working on him and to save himself from them, he must move out of his body and into to the beyond.

My film “Retribution” is a thriller/horror and I think because Momentum have already distributed a film like ‘Insidious’, they know what needs to be done to get it distributed correctly. Also my film will have a young audience like ‘Insidious’ so they will already have experience in when how and who to distribute the film to.

Distribution companies are increasingly turning to online social networks and interactive digital marketing. Example include interactive trailers, video games, live satellite Q&A beamed t cinemas across the country. It also helps audiences to stage their own screenings. Momentum Pictures has been supported through this idea. For example ‘The Girl Who Kicked The Hornet’s Nest’ by Steig Larsson, which was to be released on 26 November. Momentum Pictures received £200,000 extra prints, promotional activity to build the mainstream audience for the film. My film could receive funds from the UK Film Council who earn money through lotteries.

Evaluation Q2

Q2 Evaluation

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Evaluation Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Q1 evaluation

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